It is a low-growing perennial shrub grows to 20 to 50 centimetres tall, Can be found in acidic soils in open sunny situations and in moderate shade. It is the dominant plant in most heathland. It is tolerant of grazing and regenerates following occasional burning, and is often managed in nature reserves and grouse moors by sheep or cattle grazing, and also by light burning. The plant is extremely cold-hardy, surviving severe exposure and freezing conditions well below −20 °C.
Blooming late summer with pink flowers, Heather prefers acidic soil types and is a staple of heathland here in the UK. Producing fantastic foliage colour in a range of purples and pinks. Calluna vulgaris is commonly purple heather as is sold here, though white heather can also be found.