Golden Rod is a member of the daisy family (Asteraceae or Compositae). The flowers are composites; that is, they are actually many small flowers packed closely together into a compound head – which seems like a single flower. You can make a yellow dye out of the flower head and a brown out of the shoots. It transplants easily and is undemanding, and within several years it fills out to become the central part of the flower bed. Goldenrod also adds to natural diversity wherever it grows as it attracts many kinds of insects, from large butterflies to small bugs.